Users will soon have a updated setting that allows them to cut down on the volume of artificial intelligence-produced videos appearing in their feeds. This step comes as the platform announced that it presently contains over 1 thousand million content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the coming weeks before a widespread rollout. This development comes amid a surge in AI content, fueled by recent video-generation tools.
AI Content on Other Platforms
Recent reports that almost a tenth of the most rapidly expanding video streams on a popular video site exclusively feature clips produced artificially. A significant portion of this output is deemed mass-produced AI material, a phrase for substandard, factory-style content that is frequently illogical or surreal.
“We know from our community that a lot of users enjoy content produced via AI tools, including digital art to science explainers, and we intend to provide users the power to adjust the amount of that, based on their own choices,” said a spokesperson.
Volume and Proportions
The platform announced that there are presently 1.3 billion videos on its app labeled as artificially created. In total, more than 100 million media items are added to the platform every day, making clips made by AI a relatively small portion of its complete catalog.
Customizing Your Feed
Members will be able to limit or boost the volume of artificial media they watch by opening the topic control option in the application and selecting “AI-generated content”. Further subjects that currently be controlled under the setting include politics, fashion, cosmetics, and dance.
AI Disclosure Rules
TikTok’s rules oblige creators to identify “realistic” AI-made content, and it prohibits harmful deepfakes of well-known individuals or critical incidents. Any authentic-looking AI video that is unmarked can be removed under its community policies.
Additionally, the platform will from now on add an AI-generated tag to content made using its built-in AI features, or detected by an collaborative effort for recognizing content made by AI. This action is designed to help prevent users from attempting to bypass the tagging system.
Educational Initiatives
The platform is additionally establishing a $2 million educational fund for professionals and groups to create learning resources about responsible artificial intelligence. This initiative will support charitable organizations focused on training coding and technology.
Moderation Strategy
The platform has defended its safety measures, following debate over intentions to cut jobs for hundreds of review team members in the United Kingdom. TikTok is planning to eliminate 439 jobs in its user protection team in its British office, with worker representatives and digital protection specialists voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead stated that staff-based oversight would still have a role, but automated tools can protect employees by eliminating the most distressing content prior to it is viewed by humans. TikTok reported a 76% decrease in disturbing and violent content reviewed by safety staff over the last 12 months due to intervention by its automated systems.
It is vital to integrate people and machines to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we further consider it’s highly necessary to minimize viewing of dangerous material as swiftly, which is where a significant AI assistance is proving valuable work at speed.”
